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DOI: 10.15507/1991-9468.116.028.202403.454-468

 

Social Media Use and Online Prosocial Behaviour among High School Students: The Role of Moral Identity, Empathy, and Social Self-Efficacy

Sadam Fajar Shodiq
Ph.D. (Edu.), Departement of Islamic Education, Head of Educational Laboratorium, Muhammadiyah University of Yogyakarta / Universitas Muhammadiyah Yogyakarta (E6 Brawijaya St., Yogyakarta 55183, Indonesia), ORCID: https://orcid.org/0000-0003-4043-7568, Scopus ID: 57210104975, This email address is being protected from spambots. You need JavaScript enabled to view it.

Syamsudin Syamsudin
Lecturer of the Islamic Education, Departement of Islamic Education, Muhammadiyah University of Yogyakarta / Universitas Muhammadiyah Yogyakarta (E6 Brawijaya St., Yogyakarta 55183, Indonesia), ORCID: https://orcid.org/0000-0002-0978-4628, Scopus ID: 57210123766, Researcher ID: Q-2305-2017, This email address is being protected from spambots. You need JavaScript enabled to view it.

Asep Dahliyana
Ph.D. (Edu.), Departement of General and Character Education, Indonesian University of Education / Universitas Pendidikan Indonesia (229 Dr. Setiabudi St., Bandung 40154, Indonesia), ORCID: https://orcid.org/0000-0003-2396-6601, Scopus ID: 57396047500, This email address is being protected from spambots. You need JavaScript enabled to view it.

Imas Kurniawaty
Ph.D. (Edu.), Departement of General and Character Education, Indonesian University of Education / Universitas Pendidikan Indonesia (229 Dr. Setiabudi St., Bandung 40154, Indonesia), ORCID: https://orcid.org/0000-0001-6371-1019, Scopus ID: 57218212517, This email address is being protected from spambots. You need JavaScript enabled to view it.

Aiman Faiz
Ph.D. (Edu.), Departemen of Primary Teacher Education, University Muhammadiyah of Cirebon / Universitas Muhammadiyah Cirebon (70 Tuparev St., Cirebon 45153, Indonesia), ORCID: https://orcid.org/0000-0001-6414-2997, Scopus ID: 57218211269, This email address is being protected from spambots. You need JavaScript enabled to view it.

Abstract
Introduction. The digital landscape is becoming increasingly important in shaping adolescents’ social interactions. Most researchers examine the negative effects of social media, but there are virtually no publications on the positive effects of social networks on the formation of prosocial behaviour in the digital space. The purpose of this study is to analyze the influence of social networks, moral identity, empathy, and social self-efficacy on the formation of prosocial behaviour in students on the Internet.
Materials and Methods. A total of 430 students participated in the study in public high schools in Yogyakarta, Indonesia. The data obtained were analyzed using the software tool Smart-PLS, which is used for structural equation modeling analysis, related to the constructs of revisit intention and suggestion intention. Two types of analyses, external and internal models, were applied in this paper.
Results. The materials of the article prove the positive influence of social networks, moral identity, belongingness, and social self-efficacy on prosocial behaviour of adolescent students on the Internet. Social interaction through digital media enables students to engage in prosocial behaviours: sharing positive experiences, emotional support, etc. Moral identity becomes a key factor in cyberspace in terms of determining how interaction responds to content on the Internet. Empathy acts as a link that facilitates the transformation of information received through social media into positive reactions. Social self-efficacy is the psychological basis that motivates people to maintain positive behaviour on the Internet as well as in social networks.
Discussion and Conclusion. The results of the study will be essential for the development of students’ prosocial behaviour on the Internet in schools through various educational programs, especially in the context of online interactions; provide a solid foundation for the creation of educational programs that help reinforce moral and ethical values, as well as improve students’ empathy and social self-efficacy skills.

Keywords: online prosocial, social media use, moral identity, empathy, social self-efficacy

Funding: The study was funded by SK. No. 50/R-LRI/XII/2023.

Acknowledgements: The authors would like to thank the Center for Research and Innovation, Muhammadiyah University Yogyakarta. The support of the institution has greatly contributed to the successful completion of the study, allowing new perspectives in the field of education and technology. The authors appreciate the trust and support provided and recognize the important role of the Center for Research and Innovation in advancing academic research and development.

Conflict of interests: The authors declare no conflict of interest.

For citation: Shodiq S.F., Syamsudin S., Dahliyana A., Kurniawati I., Faiz A. Social Media Use and Online Prosocial Behaviour among High School Students: The Role of Moral Identity, Empathy, and Social Self-Efficacy. Integration of Education. 2024;28(3):454–468. https://doi.org/10.15507/1991-9468.116.028.202403.454-468

All authors have read and approved the final manuscript.

Submitted 21.02.2024;
revised 17.04.2024;
accepted accepted 25.04.2024.

Authors’ contribution:
S. F. Shodiq – study framework development; instrument development; data analysis; manuscript writing; and manuscript submiting.
S. Syamsudin – instrument development; data analysis; manuscript review; english proofreading; formulation conclusions.
A. Dahliyana – data collection; processing and interpretation of results; preparation of sections of the text; revision of the text.
I. Kurniawati – interpretation of the results; preparation of review of studies; data collection.
A. Faiz – interpretation of the results; preparation of review of studies; data collection.

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