05. Bondarenko V.V., Polutin S.V., Yudina V.A., Tanina M.A., Leskina O.N. Attractiveness of Russian Universities among Foreign Students in Conditions of Competitive Global Markets of Educational Services

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DOI: 10.15507/1991-9468.106.026.202201.072-092

Attractiveness of Russian Universities among Foreign Students in Conditions of Competitive Global Markets of Educational Services

Vladimir V. Bondarenko
Professor of Management, Computer Science and General Humanities Chair, The Financial University under the Government of the Russian Federation (Penza Branch) (33B Kalinin St., Penza 440052, Russian Federation), Dr.Sci. (Econ.), ORCID: https://orcid.org/0000-0002-6716-1963, This email address is being protected from spambots. You need JavaScript enabled to view it.

Sergey V. Polutin
Director of the Research Institute of Regional Studies, Head of the Chair of Sociology and Social Work, National Research Mordovia State University (68 Bolshevistskaya St., Saransk 430005, Russian Federation), Dr.Sci. (Sociol.), Professor, ORCID: https://orcid.org/0000-0003-0399-4154, Scopus ID: 57215972235, Researcher ID: A-9592-2017, This email address is being protected from spambots. You need JavaScript enabled to view it.

Vera A. Yudina
Head of Management, Computer Science and General Humanities Chair, The Financial University under the Government of the Russian Federation (Penza Branch) (33B Kalinin St., Penza 440052, Russian Federation), Cand.Sci. (Econ.), ORCID: https://orcid.org/0000-0001-9835-9430, Scopus ID: 57211803103, Researcher ID: E-4558-2018, This email address is being protected from spambots. You need JavaScript enabled to view it.

Maria A. Tanina
Associate Professor of Management, Computer Science and General Humanities Chair, The Financial University under the Government of the Russian Federation (Penza Branch) (33B Kalinin St., Penza 440052, Russian Federation), Cand.Sci. (Econ.), ORCID: https://orcid.org/0000-0001-7311-6280, Researcher ID: E-7224-2018, This email address is being protected from spambots. You need JavaScript enabled to view it.

Olga N. Leskina
Associate Professor of Economy and Finance Chair, The Financial University under the Government of the Russian Federation (Penza Branch) (33B Kalinin St., Penza 440052, Russian Federation), Cand.Sci. (Econ.), ORCID: https://orcid.org/0000-0002-1257-3725, Researcher ID: F-4061-2018, This email address is being protected from spambots. You need JavaScript enabled to view it.

Abstract
Introduction. Many foreign students study at universities in the provincial regions of Russia. At the same time, research into criteria and factors that influenced the choice of a Russian regional university among foreign students have not been carried out until now. The main purpose of the study is to identify the criteria and factors of the attractiveness of a university located not in the capital region, but on the periphery of Russia, according to foreign students.
Materials and Methods. Stages of the research: analysis of statistics on the number of foreign students in Russia, analysis and generalization of literary sources in the field of identifying the motives of applicants when making a decision to study at a foreign university, a sociological survey of foreign students studying at universities in the Volga Federal District, processing and generalization of the survey results, development of recommendations to increase the attractiveness of Russian higher education for foreign applicants.
Results. According to the results of a sociological survey among foreign students studying at universities of the Volga Federal District, the attractive factors of choosing Russia as a country for higher education, as well as repulsive (negative) factors in their native country, were revealed. The reasons and goals of admission to the Russian university, the sources of information about Russia and the university, the criteria for choosing a Russian university were analyzed, the strategic goals of foreign students after graduation were identified.
Discussion and Conclusion. The conclusions made by the authors contribute to the development of theoretical approaches and methodological tools for studying the choice of foreign universities by foreign students for their studies, identifying the motives and factors that influenced this choice. The materials of the article will be useful to scientists and researchers dealing with such problems, as well as to federal and regional governments, ministries of education, regional universities in developing programs to increase the international competitiveness of higher education in Russia and attract an international contingent of students.

Keywords: international student, university selection criteria, university competitiveness, international higher education, export of education

Funding: The publication is based on the results of the research carried out within the framework of the state task on the topic “Improving the international competitiveness of Russian universities in the context of global transformations and epidemiological threats” (VTK-GZ-PI-42-21).

Acknowledgements: The authors express their gratitude to the editorial board and reviewers for their attentive attitude to the article and the above comments, which made it possible to improve its quality.

The authors declare no conflict of interest.

For citation: Bondarenko V.V., Polutin S.V., Yudina V.A., Tanina M.A., Leskina O.N. Attractiveness of Russian Universities among Foreign Students in Conditions of Competitive Global Markets of Educational Services. Integratsiya obrazovaniya = Integration of Education. 2022; 26(1):72-92. doi: https://doi.org/10.15507/1991-9468.106.026.202201.072-092

All authors have read and approved the final manuscript.

Submitted 25.08.2021; approved after reviewing 10.01.2022;
accepted for publication 17.01.2022.

V. V. Bondarenko – development of the concept of research; organization and conduct of the study; statistical processing of data; interpretation and critical analysis.
S. V. Polutin – ensuring the collection of information during the survey of foreign students; interpretation and critical analysis of the data obtained during the questionnaire survey on the attractiveness of Russian universities of the Volga Federal District for foreign applicants.
V. A. Yudina – preparation of survey tools; collection of information; preparation of analytical and graphic materials based on the results of the questionnaire.
M. A. Tanina – description of the results of the study; technical design of the list of sources used; translation of structural components into English; preparation of the initial version of the text; finalization of the text of the article.
O. N. Leskina – theoretical analysis of foreign sources; collection and processing of primary materials.

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